Homes for sale in Maryland
Why List with the DeHanas Team
Consumer Question: Why would I choose your company to sell my home over any other real estate brokerage in the area? After all, aren’t all real estate agents the same?
Rachel DeHanas, Broker: That is an interesting question, and one that I have heard over and over again for the past 30 years in the business. It is true. The majority of the real estate agents in the business today are the same. According to the National Association of Realtors, 20% of the agents do 80% of the business. The ease of buying or selling a home is only as good as the commitment of the agent you are working with.
You can call ABC real estate brokerage and interview 3 different agents, all from the same office, and you will get 3 different levels of service. There are many things that make my company different from others in the market. We made a conscious decision to create a company based on consumer demand, the demand for better service, quicker response, money savings, and a consistent experience. We have the unique distinction of operating the only Team Brokerage in the area, a concept that is catching on all across the country. Each member of our team is a specialist. Meaning, they specialize in only one aspect of real estate brokerage. Each team member works under the same set of systems, insuring a rewarding consistent experience for homebuyers and sellers. Our listing Specialists are experts when it comes to price valuation, negotiation, and home staging. They have received specialized training; a commitment to a higher level of education, which usually results in putting more dollars into the sellers pocket.
We have been promoting the ‘Team-Concept” for more than 10 years. Our team grew from one of the top producing teams in Southern Maryland to one of the top producing teams in the country during that time. Our success was not motivated by money, but by providing an experience a homebuyer or seller could not get anywhere else. I have always said, “’I don’t care about the money. The client is the most important factor in the transaction. If you provide exceptional service, time and time again, you’ll get paid for it.’
Another big reason homeowners choose DeHanas Real Estate Services to sell their home is our unsurpassed advertising exposure. My Marketing Director Don DeHanas can take it from here.
Don DeHanas, Marketing Director, Associate Broker: From a previous career in the marketing field of a major retail chain, I learned that in order to sell a product, you have to do two things; get the product in front of the people and at the sametime, set yourself apart from your competitors. Upon entering the real estate profession over 10 years ago, I fast realized this would be an easy task. At the time, most real estate agents did not advertise, did not have a web site and their marketing plan consisted of ‘ list it and cross your fingers’.
I don’t believe you can truly do a good job for your client by taking the “hope and a prayer” approach. To sell a home is one thing, but to sell it, bringing the seller the most money he or she could make, and providing an experience that saves the seller time and stress is as different as night and day.
Our philosophy is to expose a sellers’ home to as many potential homebuyers, in a variety of mediums, in as short a period of time as possible. This generates excitement for the product from a number of different angles; web sites, direct mail, newspapers, flyers, magazines, and television. As a result, the sellers’ home has the potential of getting a larger amount of showings, and multiple offers, which in turn elevates the home sellers asking price. Also, a home that has gone under contract should continue to be marketed for back up contracts, in the event the primary contract fails. A savvy home seller should expect nothing less than this level of commitment within the home-sale process.
From an advertising prospective, our sellers’ homes have a greater exposure to potential home buyers than any other local agent or company. The fact that you are reading this column shows our commitment. When you sell your home with DeHanas Real Estate Services you will have an exceptional real estate experience.
